Oct
Eight weeks CAN make a difference
I received this message from Bill Shaw today…..
October 8, 2008
It’s Time for the Good News!
What a difference eight weeks can make. On August 1, just days after purchasing the company from Reader’s Digest we announced the DigitalDirectTM concept and proclaimed we now have the only party-plan business model built to work in this economy. We took decisive action weeks ago to meet the challenges you would face if the economy worsened, unlike our competitors who continue to offer up the same tired initiatives to their struggling Consultants, and you have responded with unprecedented success.
If I told you in late July that Georgia Irby, from the great Northwest would have personally sponsored 18 people in just over two months, would you have believed me? You might have thought Daria Gentile would get off to a big start, but 15 new recruits in the New York area? That’s crazy! How about Linda McCormick, Kim Brunssen and Diane Hastings sponsoring 22 in Texas even with a hurricane as a challenge?
When I think about the leaders who have stepped forward to prove what’s possible with our new company, I’m reminded of something Albert Schweitzer said: “Do something wonderful. People might imitate it. Example is not the main thing in influencing others. It is the only thing.” When you have leaders like Karen Green sponsoring 11, it’s easy to see how Betty Ann Martinho sponsored eight. When Fran Samper sponsors eight, we understand how Michelle Vukovich can sponsor nine, and Gerri-Ann Ruggieri can share the opportunity with seven. When you’re on to something really special, it becomes almost contagious within your team and across the country. Wendi Grewe from Michigan sponsored six and Tracey Lentfer from Kansas sponsored seven. I don’t have to tell Sharon Postmus the good news; she’s already recruited seven excited women. Robyn Stubbendick, Tina Thuro, and Jill Abram each welcomed six families to our business. There are so many people sponsoring three, four and five new Consultants it’s impossible to mention all the names. But one stands out…Steven Teets, who sponsored four new people, and proved again that this is a business for both men and women. Thanks Steven from all the men, like me, that believe entertaining in our homes is a universal concept, and our company is a universal opportunity.
Success in our industry requires three components:
1) A high value proposition for the Consultant,
2) An effective personal development program that builds leadership, and,
3) A strong promotional strategy.
Our average party sales have increased 5.6% over the same period last year and continue to grow. Our consultants are earning the highest income per hour in the party plan industry. And with the introduction of the new food line in January, our value proposition couldn’t be better. Since August 1 our recruiting ratio, the metric we use to measure our success sponsoring at a party, is up an astounding 65%. Slightly more than half of the group of new Consultants that joined this August became qualified by September 30, up 25% from the group sponsored in August 2007. Our personal development initiatives are yielding great success. We can see the new suite of incentives is working because so many people are motivated to share the opportunity and so many people are enthusiastic about joining our company. The final piece of the puzzle is in place this month with more aggressive host and customer specials to drive party bookings and our Consultants’ incomes.
Last month I asked each of you to share the good news about our business and you responded. In a time when we are inundated with negative news, people are especially drawn to stories of success, hope and opportunity. I’m not just talking about the few that are building amazing incomes for their family’s future; but the many that will have a wonderful Christmas because they earned an extra $1,000 or more just having fun. And maybe along the way they discovered a reason to stay and build a strong financial foundation for their family.
The great UCLA basketball coach John Wooden said, “You can’t have a perfect day without doing something for someone who will never be able to repay you.” I can’t think of a better way to experience a perfect day than by sharing this opportunity with our fellow Americans as they search for assurance and stability. You can become a beacon of light in someone’s life. God bless you and thank you for sharing our good news.
Bill
Danielle Hannigan is an Independent Consultant with Taste of Home Entertaining