Jun
Conference is not a - should, maybe, or possibly - but an ABSOLUTE.
In this business, we work alone much of the time. We are not in a traditional office setting with daily meetings and time to network on a daily basis with co-workers. The good news is that we don’t have to deal with office politics or gossip. The bad news is that networking, when done in a positive way, can be extremely valuable.
If you took away all the other components of conference - the chance to see yourself as a part of a “bigger picture”, the recognition, the seminars, the speakers, the new products, the excitement - conference is worth the price of the plane ticket for the networking alone. It is the conversations that happen over lunch, in the elevator, in hotel rooms and the hallways - after the seminars, after the general sessions, etc. It is getting the chance to share business building ideas with a consultant that lives hundreds or thousands of miles from you. The only place you can do this is at conference.
Conference is motivational and inspirational. You will come away excited, exhausted and exhilarated.